Guerrilla Marketing is the advertising strategy which emphasizes on making use of cost-effective marketing techniques for the active promotion of a service or product. This concept of marketing depends solely on innovation.
The idea of this type of marketing is taking the customers by surprise, creating a big buzz in social media as well as creating a long-lasting impression in the minds of the customers.
This kind of marketing is gaining popularity as it does not follow the traditional marketing strategies but focuses on arresting customer attention by surprise. To understand Guerrilla Marketing, you need to know about specific critical elements of this marketing strategy.
Key Elements of Guerrilla Marketing
Here are the principal elements of the guerrilla advertising strategy:
• Intelligent: An effective guerrilla advertisement should be designed creatively and smartly so that it leaves a lasting impression in the minds of the consumers.
• Attention-Arresting: The advertisement must capture the attention of the consumers and compel them to like the advertisement.
• Engaging: The advertisement should be able to evoke a psychological response from the customers.
• Reciprocal: It must be interactive with the customers and the surrounding area.
Merits Associated with Guerrilla Marketing
#1 Low budget
The campaigns of guerrilla marketing are cost-effective and depend on the traditional methods for reaching out to customers. Thus it is an affordable technique for creating brand awareness. Therefore the marketing strategy is all about creativity and not budget.
#2. Attention-Grabbing
In the modern world of rapidly evolving technology and more people accessing the Internet, the Guerrilla campaigns are successful in drawing the attention of the consumers and go viral.
Tips on Carrying Out Guerrilla Marketing Successfully
• Instead of getting restricted to the street stunts, you have to delve deep into the brand requirement.
• It is essential to match and mix the power of experiential tours and events, in-person conversations, and sampling.
• It is necessary to amplify the impact and reach out for advanced technologies, social site campaigns, and digital creativity.
The new marketing strategies like Guerrilla or Ambush Marketing have become immensely successful as they make use of unconventional marketing strategies. We, at Ice Factor, make use of Guerrilla marketing for increasing Instagram likes, followers, and views.
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